How We View Unified Commerce: 5 Key Elements
How We View Unified Commerce: 5 Key Elements
There are 5 key elements to harmonize and align to achieve Unified Commerce, namely: store experience, digital experience, customer service, order management and data management. Each element is critical to optimizing speed, profitability, efficiency, accuracy and customer engagement. In doing so, retailers will achieve end-to-end visibility and an elevated, more profitable shopping experience.
With true Unified Commerce, retailers leverage a single platform, a single view and a single process across channels, in essence, One Truth. With common data and definitions, we can more clearly see how the consumer is shopping our brand.
Jon Beck, CEO
Find out where your brand is on the unified commerce maturity scale. Managing
Partner, Katrina Mossman outlines the path to becoming fully unified and why it is more important today than ever before.
In this article by Waleed Abbas and Katrina Mossman, the Columbus team explores the pros and cons of using a headless approach to building and executing a Unified Commerce strategy.
Columbus Consulting’s Terrance Young looks into the evolution of multi-channel commerce and how retailers are evolving into a more connected consumer-centric model.
Columbus Consulting Partner, Lynn Hughes explains how and why a retailer’s Point of Sale system is to critical building a Unified Commerce business model.
Meet Our Unified Commerce Leadership
Here Are Some of The Retailers We Have Helped With Unified Commerce Needs
What is included in the 5 Components of Unified Commerce?
Store Experience
Digital Experience
Order Management
Customer Service
Data
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