Inside you’ll discover:
- 6 things you must do, in sequence, to deliver the cross-channel shopping experience your customers expect.
- 2 key internal factors many retailers neglect or ignore–to their disadvantage–in pursuing omni-channel initiatives.
- 3 project-planning forms to help you stay customer-focused throughout your transition.
- 9 factors to consider as you re-think your organization chart, your internal scorecards, and your employee compensation.