Case Studies Archives - Columbus Consulting

Hibbett | City Gear

Hibbett | City Gear, headquartered in Birmingham, Alabama, was founded in 1945. Nearly 80 years later, it has grown to a leading footwear and athleisure fashion retailer with over 1,100 Hibbett and City Gear specialty stores. Located in 36 states nationwide, Hibbett prides itself on a rich history of serving customers with convenient locations, superior personalized customer service and access to coveted footwear, apparel and accessories from top brands like Nike, Jordan, adidas, Under Armour, PUMA and New Balance. Hibbett’s “toe to head” strategy focuses on popular styles, new releases, and curated looks.

Christmas Tree Shops

Founded in 1920 as a brick-and-mortar destination, Christmas Tree Shops was a New England/East Coast attraction. The 23 store-based, family-owned brand was acquired by Bed Bath & Beyond (BBBY) in 2003 and grew to 80 stores with over 5,700 employees in 20 states under their ownership. Fast-forward to new C-Suite leadership and a refocused strategy on a narrow portfolio, the brand was put on the market in 2020 and purchased by Pam and Marc Salkovitz as Handil Holdings.

Malin+Goetz

In 2004, Matthew Malin and Andrew Goetz set out to modernize the traditional apothecary concept, creating MALIN+GOETZ out of their New York City apartment. The company started with a mission to simplify skincare in a cluttered and overwhelming marketplace. Made for all skin types and genders, especially those with sensitive skin, the brand initially launched with a curated assortment of six core essentials for the face, body and hair, all positioned to smell good, feel good, and work efficiently while looking good in one’s bathroom. MALIN+GOETZ has since expanded to an assortment of 100+ SKUs, including handcrafted candles and dynamic, gender-neutral fragrances.

Helzberg Diamonds

For more than a century, Helzberg Diamonds has been devoted to celebrating everyday moments and important milestones alike, with a mission to make people feel loved. The first Helzberg Jewelry Store opened its doors in 1915 on Kansas City’s Minnesota Avenue. Since then, the retailer has grown into a family of more than 170 stores across the nation, creating a legacy “built on trust, knowledge and high-quality diamonds at an incredible price.”

Eileen Fisher

At EILEEN FISHER, the design process goes beyond the material. For over 30 years, EILEEN FISHER has delivered modern apparel that not only offers simplicity, elegance, function and versatility, but also continues to push the boundaries of sustainability.

Hunkemoller

What began as a single shop for corsets in Amsterdam in 1886 has grown to an international brand today, selling lingerie, swimwear and nightwear in more than 900 stores in 19 countries. Hunkemöller currently has a strategic vision to grow to 1,300 stores in the next five years, while striving for omni-channel excellence so that a Shero can shop whenever and however she wants.

Talbots

Change Management Behind the Red Door: Talbots Modernizes with Planning Process Reboot Download This Case Study Talbots has nostalgic and entrepreneurial roots, self-described as a company “inspired by a joy of discovery.” A 1947 ad placed in ...

At Home

Making a House a Home: At Home’s Journey to Becoming the Leading Home Décor Retailer Download This Case Study What makes a house a “home?” Ask a dozen people that question, and you’ll get profoundly varied answers ...

Carhartt

Achieving Carhartt – Operating Model Alignment / Business Transformation Download This Case Study Columbus Consulting facilitated the redesign and implementation of Carhartt’s Design to Delivery business processes, synchronizing enterprise wide functional areas, delivering optimal visibility, flexibility and ...