Andrew Jennings is a global retail advisor with over 45 years of experience working with the world’s most respected retail brands. Andrew has a keen focus on the future pathway of the retail industry as an omnichannel retailer and has an extensive understanding of the social media and digital world. Recognized for his leadership capabilities and performance-driven management style, Andrew commands a vast knowledge of consumer trends, vendor networks, and retail practices in mature and emerging markets. A respected voice for the global retail industry he is a frequent media commentator and sought-after speaker. His passion for brands, breakthrough marketing, and the creation of memorable consumer experiences was recognized in 2006 when he was awarded the ‘Grande Officiale al Merito’ by the President of Italy – the highest Italian civilian honour. In 2021 he was awarded an OBE in the Queen’s Birthday Honours List as Global Retail Advisor for services to International Trade, Fashion, and Retail. Andrew’s book “Almost Is Not Good Enough – How to Win and Lose in Retail” was published in 2017. The book was shortlisted for Best Business Book of 2018, sharing pertinent experiences and lessons from his retail career.