Results-focused and resourceful leader

Sonia Hernandez, Partner for Columbus Consulting. Sonia is a retail professional with 25+ years of experience providing consulting and implementing solutions for retailers worldwide. She has a proven track record in driving client success and retention by offering innovative, personalized solutions targeting specific client needs. Instrumental in leading teams and collaborating across functions. Before joining Columbus Consulting, Sonia served as VP of Product Management for Blue Yonder and prior was employed at The Parker Avery Group, Smart & Final, PetSmart, and Disney. Through these experiences, Sonia led retailers through numerous solution selections, process improvements, and transformations. In addition, she is known for her keen ability to drive collaboration between IT and Business objectives for optimal results. 


  • Blue Yonder – VP Product Management, Retail Planning Portfolio
    • Designed and delivered modernization of the retail planning solution portfolio through customer engagement and feedback
  • Lands’ End – Program Manager
    • Developed integrated business process, calendar and organizational roles & responsibilities across the omni planning solutions and team
  • Orvis – Program Manager
    • Led the solution selection and implementation of Omni retail planning and allocation
  • Smart & Final – Director, Category Management Tactics
    • Led the pricing and data integrity team, served as business liaison to IT 
  • PetSmart – Director, Merchandising Systems and business alignment leader
    • Selected and implemented planning, pricing, inventory management, and reporting systems
    • Served as business alignment leader for merchandising and planning business team


  • Merchandise Planning
  • Assortment Planning
  • Category Management
  • Forecasting & Replenishment, Allocation
  • Pricing


  • Program Management
  • Business Process
  • Solution Architect
  • IT Roadmap
  • Retail Consultant


  • Blue Yonder
  • Lands’ End
  • Orvis
  • Smart & Final
  • PetSmart
  • Disney

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