Strategic leader driving transformational and sustainable solutions

Roula Heleiwa is a multi-lingual, dynamic C-suite Finance, Accounting, IT, Asset Management, and Operations executive with a global career cultivated over 20 years in retail, hospitality, & real estate finance at Fortune 100 & 500 companies, PE funds/VCs, and start-ups. A highly analytical natural leader with an ability to develop and lead large complex projects, and influence and collaborate across all functions of an organization. A respected mentor, with a commercially driven mindset to enhance profitability, grow market share, negotiate M&A activities, lead global teams, drive transformational change, optimize processes, and efficiencies, and lead change management. Focused on fostering a culture for excellence, collaboration, and innovation by developing and motivating high performing teams to deliver optimal results.


CFO & Senior Financial leadership

  • Strategic partner to the C suite, BOD’s, and Executive teams developing and driving operational and financial strategies to enhance profitability and grow market share 
  • Led the transformation, planning, optimization, and integration of the FP&A, Finance, Accounting, Inventory Control and IT departments, system selection and implementations, organizational restructures, and operational transformations
  • Led the overhaul of the merchandising, planning and allocation, and financial planning strategies for a shoe retailer and manufacturer 
  • Oversight of the implementation and integration of the Planful financial planning system, Microsoft AX & Dynamics, Nav, Net Suite, and Adaptive Analytics systems 

COO & Operational leadership

  • Strategic partner to the C suite to develop and execute the operational and financial strategy of a multi-brand, multi-category 300,000 sq ft luxury travel retail galleria and 2 large airport concessions
  • Spearheaded the selection and implementation of ERP and CRM systems resulting in multi-department process automation, improved efficiency, and tighter processes/controls
  • Designed automated Balanced Scorecard across organizations for real-time performance management


  • CFO & COO
  • Sales Operations & Finance
  • Financial Planning, Modeling & Analysis
  • Accounting Operations (GAAP & IFRS)
  • Audit & Risk Management
  • Inventory Management
  • Lease Management & Accounting
  • ERP Design & Implementation
  • Data Governance, Security, & Compliance
  • Business Operations & Transformation


  • Strategy & Transformation
  • Strategic & Tactical Planning
  • Executive Leadership
  • Change Management & Process Re-engineering
  • Retail Consultant


  • DFS Group, an LVMH company
  • WHSmith USA
  • RG Barry Inc.
  • The Ritz-Carlton Hotel Company
  • Marriott International

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