Patti O’Keeffe

Collaborative retail leader with proven expertise in strategy, merchandise and financial planning, and strategic initiative leadership

Patti brings a unique perspective to complex business challenges, balancing an analytical approach with strong relationship-building skills, creativity, and a learning mindset. She excels at partnering with executive leadership and cross-functional teams to develop and execute strategy; optimize financial results; drive change and build processes amidst dynamic growth; and foster collaboration across functions and with key strategic partners. 

Experience

• Get Joy – Finance & Strategy Consultant
  • Assessed the financial planning approach, annual budget, and strategic roadmap of this pet wellness and nutrition DTC start-up in the fast-growing fresh pet food segment as the brand embarked on channel expansion and new product launches.
• Gap, Inc. – FP&A Business Analyst
  • Served on an Anaplan Financial Planning implementation team, working with internal transformation team and functional finance leaders to assess and document financial planning processes in preparation for a cross-brand forecasting implementation.
• vineyard vines – Senior Director Strategy & Analytics and Director of Men’s Omni Planning
  • Consulted on and drove critical strategic initiatives related to revenue growth, the omni-channel customer experience, operational excellence, evolving trends, technology, and advanced analytics, working with the brand’s executive team, internal stakeholders, and strategic partners. Played a central role in developing and executing new BI capabilities and tools to drive decision-making.
  • Oversaw merchandise planning, inventory management, and store allocation for increasing levels of business size and complexity, ranging from $23M to $170M+ in annual sales across a 5-year period of 3x growth in stores. Participated in and/or led special initiatives on topics ranging from new business development, system implementations, and process optimization.
• Timberland – Senior Manager of Strategy
  • Played a lead role in the long-range planning process at this $1.6B global, sustainability-focused brand, providing critical analytical, problem-solving, and business reporting support to drive and communicate business performance against strategic priorities.

As well as prior financial planning and equity analysis roles at Boston Consulting Group and Credit Suisse.