Mackenzie Branch

Results-oriented senior retail consultant

Mackenzie Branch is a passionate senior merchandising professional who has worked in retail for 10 years. She achieved three promotions at Abercrombie & Fitch (A&F) as a result of her strategy, leadership, and ability to grow sales an average of 7% each year. As a Senior Merchant, she facilitated the creation of two multi-million-dollar product franchises, and her research informed the launch of a new activewear brand. Mackenzie’s experience working in stores with POS systems, building assortment architecture, analyzing data, creating process efficiencies, and training team members have given her a holistic view of the retail landscape. Mackenzie is a fast learner and a results-oriented, collaborative strategic thinker.

Experience

• PLBY Group Inc. – Business Analyst
  • Established, documented, developed SOPs, and trained team members on an item and PO creation process using Shopify and NetSuite that reduced effort time by 83%.
  • Collaborated with interim CIO daily. Created gap analysis of all IT systems to include ERP, marketing, ECOM, and POS, resulting in recommendations for $3M in annual cost reductions.
  • Managed responsibilities of former SVP of Operations. Corrected over 1,000 errors between NetSuite and Salesforce OMS and drafted a transition service agreement for the sale of a brand. 
• Abercrombie & Fitch – Merchandising Senior Merchant
  • Project Manager for the development of a speed-to-market strategy to improve inventory replenishment time from six months to 60 days. Utilized this strategy to deliver over 200K units.
  • Curated assortments that beat annual budget expectations by 16% in sales and 26% in margin, while growing average unit retail (AUR) by 22% over the previous year. 
  • MerchantAnalyzed sales data and competitor and customer insights in Tableau, Oracle BI, and Edited to inform test-and-learn reaction strategies that grew sales 65% in one year.