Mackenzie Branch

consultant

mbranch@columbusconsulting.com

About

Mackenzie is a results-oriented professional with extensive experience across the retail industry. She has led high-impact projects, including a OMS transition and initiatives to streamline and automate manual processes to improve business efficiency. With expertise in merchandising, IT project management, and process optimization, Mackenzie bridges technology and business needs to deliver strategic value.

Before joining Columbus Consulting in 2022, Mackenzie held a Senior Merchant role at Abercrombie & Fitch. She brings holistic retail expertise across merchandising, assortment architecture, data analytics, and product development. Her hands-on experience with software testing, training, and implementation further strengthens her ability to serve as a trusted advisor on retail transformation initiatives.

Signature Skill

“I translate retail business needs into strategic, technology-driven solutions that improve efficiency and drive growth.”

  • Process Optimization & Efficiency
  • Data-Driven Decision Making
  • Business Strategy Development
  • Bridging gaps between business and technical teams

Expertise

  • Merchandising
  • Product Strategy
  • Category Management
  • Order Management (OMS)
  • Business Analytics
  • Process Re-engineering
  • Consumer Insights

Companies Served

  • Fear of God, LLC
  • PLBY Group Inc.
  • Abercrombie & Fitch
  • Aerie

Industry, Category

  • Omnichannel Retail
  • E-commerce
  • Store Operations
  • Wholesale
  • Apparel
  • Luxury Apparel
  • Digital Goods

Solution Proficiencies

  • Kibo OMS
  • Oracle Netsuite ERP
  • BeProduct PLM
  • Shopify Plus
  • Avalara
  • Salesforce OMS
  • Tableau
  • Lucidchart

Consulting Service

  • Business Assessment & Strategy
  • Business Process Design
  • Project Management
  • Functional & Technical requirements
  • Training Development & Execution
  • System Testing
  • System Administration

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