Jo brings deep expertise in retail leadership, with a track record spanning large corporate enterprises and boutique founder-led brands. Leveraging extensive experience gained as an Executive Director, Jo excels in multi-channel retail strategies, cultivating brand vision, and fostering customer-centric cultures. Jo possesses in-depth knowledge across a diverse range of product categories. and routes to market, including stores, online platforms, pureplay, franchise, and wholesale,
Before joining Columbus in 2022, Jo played pivotal roles in guiding retailers and transforming business processes. Her career includes key positions at leading U.K. and international retailers, providing her with a unique perspective to develop strategies, practices, and processes across commercial, merchandising, buying, and trading domains.
“I am dedicated to supporting retailers in optimizing processes and practices to boost profitability and sustain their competitive advantage in a rapidly shifting and continually advancing global retail industry.”
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