Highly Collaborative & Strategic Leader With Proven Track Record

Helene is an Executive Consultant with Columbus Consulting. She has extensive global experience working with C-level executives and cross-functional teams in retail, fashion, beauty and CPG verticals specializing in Digital, Brand & Product Marketing, Data & Analytics, E-Commerce and Digital Transformation. She has a collaborative management style and a solid track record for leading teams, navigating highly matrixed organizations and developing and implementing strategies that maximize business objectives and bottom-line profitability.


  • Content Strategy, Digital Product Testing, Digital & Traditional Media, Digital Marketing, Consumer Insights, Data & Analytics, Brand Positioning/Identity, Product Development, Packaging, Experiential, Social Media, Influencer Marketing
  • Creation of strategic road maps & customer journey mapping for owned, earned, & paid media, web sites & native apps including product recommendations, personalization, CRM/loyalty, physi-digital integration & cross-channel content
  • Development of new growth opportunities including data migration and integration, customer insights & shopper behavior/buyer personas/audience segmentation based on holistic cross-channel strategies
  • Evaluation & selection of various MarTech tools & CDP implementation for several global retailers & D to C companies to assist with go to market strategy, product development, price elasticity, customer segmentation, A/B testing, design sentiment, merchandising, supply chain and personalization at scale
  • Proven ability to understand complex and/or ambiguous business needs, work with a variety of internal stakeholders & evangelize change management throughout organizations


  • eCommerce
  • Digital Marketing
  • Customer Experience
  • Data & Analytics


  • Digital Transformation
  • Martech Stack Analysis
  • Customer Journey Mapping
  • Product Road Maps & Execution
  • Brand Positioning
  • Digital, Social, Influencer & PR Campaigns
  • CRM/Loyalty Programs
  • Retail Consultant


  • Google
  • Ford Motor Company
  • Implus
  • Shane Co.
  • The Children’s Place
  • Ralph Lauren

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