Helene Trontz

Highly Collaborative & Strategic Leader With Proven Track Record

Helene is an Executive Consultant with Columbus Consulting. She has extensive global experience working with C-level executives and cross-functional teams in retail, fashion, beauty and CPG verticals specializing in Digital, Brand & Product Marketing, Data & Analytics, E-Commerce and Digital Transformation. She has a collaborative management style and a solid track record for leading teams, navigating highly matrixed organizations and developing and implementing strategies that maximize business objectives and bottom-line profitability.

Experience

• Content Strategy, Digital Product Testing, Digital & Traditional Media, Digital Marketing, Consumer Insights, Data & Analytics, Brand Positioning/Identity, Product Development, Packaging, Experiential, Social Media, Influencer Marketing
• Creation of strategic road maps & customer journey mapping for owned, earned, & paid media, web sites & native apps including product recommendations, personalization, CRM/loyalty, physi-digital integration & cross-channel content
• Development of new growth opportunities including data migration and integration, customer insights & shopper behavior/buyer personas/audience segmentation based on holistic cross-channel strategies
• Evaluation & selection of various MarTech tools & CDP implementation for several global retailers & D to C companies to assist with go to market strategy, product development, price elasticity, customer segmentation, A/B testing, design sentiment, merchandising, supply chain and personalization at scale
• Proven ability to understand complex and/or ambiguous business needs, work with a variety of internal stakeholders & evangelize change management throughout organizations