Helene Trontz

consultant

Digital Transformation & CX

About

Helene is an accomplished digital and commerce strategy consultant with expertise in omni-channel transformation, martech, and customer experience innovation. She helps brands accelerate growth by integrating CDPs, CRM, and GenAI into personalized customer journeys. Her work spans global enterprises and start-ups across beauty, apparel, footwear, luxury, automotive, CPG, consumer electronics, and B2B, where she blends strategic insight with hands-on execution.

Before joining Columbus, Helene held leadership and consulting roles at Credera, Invenio, Ralph Lauren and several global agencies.

Signature Skill

“I drive innovation and business growth through data-driven, AI-powered customer experience strategies.”

Omni-channel strategy & personalization
Martech & CDP implementation
GenAI business applications

Expertise

Digital Transformation
Omni-Channel Strategy Performance Marketing
Martech & CDP Strategy
CRM & Loyalty
GenAI Enablement
Journey Mapping &
Personalization

Companies Served

Ralph Lauren
Google
Ford
Mazda
Bose
ShaneCo
Under Armour

Industry, Category

Retail / Wholesale
Beauty / Fashion / CPG
Consumer Electronics
Automotive
B2B

Solution Proficiencies

Salesforce Marketing Cloud
Tealium / Treasure Data / Amperity
Shopify Plus / Adobe Commerce / SFCC
Looker / Power BI / Tableau
Adobe Analytics / GA4
ChatGPT / GenAI Tools

Consulting Service

Strategy & Road mapping
Customer Insights & Segmentation
Martech & CDP Assessments & Implementation
Journey Mapping & Personalization