Gul is a Retail-CPG and Analytics-Technology expert with a proven track record of driving innovation, running business units, growing company financials, and managing end-to-end engagements. He has a deep understanding of several retail verticals, having delivered enterprise initiatives on strategy, implementation, and operations. Gul is passionate about leveraging the diverse skills of his teammates, en route to helping organizations delight their customers. As a well- rounded industry veteran, he has become a trusted advisor to 50+ global retailer & manufacturer clients.
Before joining Columbus, Gul held SVP positions at Circana (pka IRI) and dunnhumby Ltd. (aka 84.51). His various leadership responsibilities have spanned across Strategic Pricing & Promotions, Merchandising & Assortment, Customer Loyalty, Insights & Analytics, Traditional & Digital Marketing, Logistics & Supply Chain, and Inventory Management.
“Unlocking the value of customer loyalty: I am passionate about helping retailer & manufacturer organizations excel at understanding their customers, and in doing so, drive sustainable and measurable loyalty and growth.”
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