George Schmidt

Executive Consultant

gschmidt@columbusconsulting.com

About

George is an accomplished business leader and consultant with extensive expertise in e-commerce, multi-channel marketing, and strategic planning.  George has a proven track record of driving revenue growth and increasing profits for retailers by improving their customer marketing, product merchandising, and inventory management strategies with a data-driven approach.

Prior to joining Columbus, George served as a brand president, senior marketing leader and trusted advisor to a variety of premium brands and categories.  His consulting projects include strategic planning, marketing & e-commerce assessments, promotional strategy, business analytics & lean management.

George has an MBA and has served on retail industry advisory boards.

Signature Skill

“I am passionate about helping retailers drive continuous improvement through data-driven customer and product strategies that maximize profitability and long-term growth.”

  • Data-Driven Growth
  • Marketing Executive Leadership & Influence
  • Business Strategy Development
  • Financial and Operational Acumen
  • Engaging Leadership & Communication
  • Building Credibility and Trust through Logic and Empathy

Expertise

  • Executive Leadership
  • Marketing Strategy
  • Strategic Planning
  • E-commerce & Digital Marketing
  • CRM & Segmentation
  • Merchandise Planning
  • Inventory Management

Companies Served

  • Cheryl’s Cookies
  • Frontgate
  • Orvis
  • L.L.Bean
  • AtHome
  • Purchasing Power
  • Delasco
  • Marketlab
  • Christianbook

Industry, Category

  • Omnichannel Retail
  • E-commerce
  • Direct Marketing
  • DTC and B2B
  • Specialty Apparel
  • Gourmet Food
  • Home Furnishings
  • Healthcare Products

Solution Proficiencies

  • E-commerce Platforms
  • Digital Advertising
  • CRM & CDP
  • Business Intelligence & Analytics
  • Email / SMS Service Providers
  • Catalog / Print

Consulting Service

  • Business Leadership & Strategy
  • Marketing Technology
  • Revenue & Profit Analysis & Optimization
  • KPI Assessment & Development
  • Organizational Design
  • Go To Market Business Process

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