Deanna is a seasoned retail executive and strategic advisor with deep expertise in omnichannel transformation. She specializes in assortment strategy, inventory optimization, and cross-functional team development to unlock scalable growth and operational efficiency. Known for her results-driven mindset and collaborative leadership, Deanna partners with retailers to navigate complexity, drive margin expansion, and execute end-to-end merchandising strategies that deliver measurable impact.
Before joining Columbus Deanna held senior leadership roles as VP of Merchandising and VP/DMM at national retailers, including American Freight Furniture & Mattress and At Home Group. She has overseen merchandising across all home furnishing categories and consistently delivered exceptional financial growth, transformed businesses, streamlined processes and developed high performing teams.
“I help retailers navigate transformational change, build high-performing cross-functional teams and drive measurable growth.”
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