Grocery Retail Savant and Strategy Development Expert

Craig is a Principal and Consultant executive with over 30 years of cross-functional experience in retail, wholesale and consumer goods. As an entrepreneur and executive with a passion for Grocery Retail he has developed and deployed go-to-market sales, product, and technology strategies across merchandising, supply chain, operations, finance and MarTech to drive top and bottom line financial performance across 200+ Retailers and Wholesalers. His talent for problem solving have enabled retailers to drive improvements in operational cost-to-serve leading to reducing labor, inventory and increasing turns, the deployment of omni-channel technology, enhanced merchandised planning to improve margins and organization design enabling Merchandising, Marketing and Shopper teams to work together to deliver millions of dollars in incremental sales and profits. Prior to joining Columbus Consulting, Craig was at Willard Bishop Consulting, where he spearheaded retail growth initiatives that culminated in the firm’s acquisition by Inmar Intelligence. His professional journey also includes impactful roles at Prescient Applied Intelligence, Crossmark and Milton Merl Associates (acquired by Accenture).


  • Wakefern/Shoprite
    • Lead business SME fo integration and deployment of Retail Media Network integrating Incentives, Loyalty and On/Off SIte Media
  • Kroger 
    • Responsible for leading Cost-Serve analysis and change management leading to the development of decentralized Merchandised Trade Planning strategy change and driving $50 million of dollars in incremental in CPG trade spend
  • CVS
    • Lead business SME and responsible for deployment and implementation of of Scan Based Trading across 25+ categories and 100+ vendors
  • Ahold
    • Lead change management and deployment of Activity-Based Category Management process across entire merchandising organization.  Enabled Merchandisers to focus on net-profits and negotiate millions in incremental funding
  • Meijer
    • Lead business SME and responsible for developing pricing strategy, rules, communication, and Private Label integration and deployment with DemandTech Price Optimization technology
  • Crossmark
    • Developed and deployed technology non-broker strategy to drive incremental value and revenue to Retail and Consumer Goods
    • Implemented Order Management with EDS, Collaborative Forecasting and Replenishment (CPFR), Vendor Managed Inventory (VMI), Data Synchronization, and Scan Based Trading (SBT) with Prescient Applied Intelligence, and Data and Category Management with ACNielsen


  • Omni-Channel
  • Merchandising
  • Business Development & Planning
  • Business Intelligence
  • Cost-to-Serve


  • Grocery Retail and Wholesale
  • Strategic Leadership
  • Retail Consultant
  • Partnership Development


  • Wakefern/Shoprite
  • Kroger
  • CVS
  • Ahold
  • Meijer

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