Strategic Retail Buying & Merchandising Expert 

Charlotte is a Multichannel Retail Buying & Merchandising specialist with 14 years of experience working with retail, wholesale and manufacturing companies focused on improving corporate performance through better planning, execution & analysis. Charlotte is a consultant lead, helping retailers address their sustainability goals, preparing brands for the forthcoming legislation and establishing digital IDs across their assortments.She has an interesting mix of buying and some merchandising expertise, twinned with extensive supply chain and supplier knowledge. Winner of Consulting Magazine’s ‘Ones to Watch for Excellence in Retail’ 2022.


  • The Entertainer – CCI
    • Performed business Target Operating Model, Commercial Strategy/Calendar and Systems Optimisation for business transformation. 
  • Hunkemöller – CCI
    • Performed vendor selection and implementation for Bamboo Rose PLM
  • ASOS – CCI
    • Performed vendor selection and implementation for Centric PLM
  • Reiss – CCI
    • Performed an IT roadmap health check delivering recommendations around people, process, data & technology for product lifecycle
    • Supported on Allocation & Replenishment (A&R) vendor selection for Board and implementation
  • Ted Baker – CCI
    • Performed vendor selection for Antuit Allocation & Replenishment (A&R)
    • Delivered a Critical Path including clear RACI, MDM and change management
  • Nobody’s Child, London – Head of Buying
    • Re-established and led the buying function to deliver sustainable womenswear collections D2C and wholesale, achieving Drapers Young Fashion Brand of the Year 2019.
    • Managed partnerships e.g. Next and sale of the business to M&S. Responsible for 300 options/season and a budget £1.5M.
  • H&M Group: COS, London & H&M, Stockholm – Multi-channel Buyer
    • Managing and delivering profitable collections across menswear and womenswear from concept to customer both in Product Development and Selection.
    • Responsible for budgets ranging from £30M-£100M with options ranging 200-1000. 


  • Retail Buying
  • Product Development
  • Sourcing & Supply Chain
  • Range Building & Assortment Planning
  • Product Lifecycle management (PLM)
  • Sustainability
  • Digital IDs


  • Tactical and Strategic Plans
  • Business Requirements 
  • Business Process
  • Critical Path Management
  • Training


  • H&M Group – H&M, COS
  • New Look
  • ASOS
  • Ted Baker
  • Reiss
  • Hunkemoller
  • Michael Kors
  • The Entertainer

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