Retail Buying & Merchandising Expert 

Charlotte is a Multichannel Retail Buying & Merchandising specialist with 13 years of experience working with retail, wholesale and manufacturing companies focused on improving corporate performance through better planning, execution & analysis. She has an interesting mix of buying and some merchandising expertise, twinned with extensive supply chain and supplier knowledge. Charlotte is a Winner of Consulting Magazine’s ‘Ones to Watch for Excellence in Retail’ 2022.


  • Hunkemoller CCI
    • Performed vendor selection and implementation for Bamboo Rose PLM
    • Performed vendor selection and implementation for Centric PLM
  • Reiss CCI
    • Performed an IT roadmap health check delivering recommendations around people, process, data & technology for product lifecycle
    • Supported on Allocation & Replenishment (A&R) vendor selection and implementation
  • Ted Baker CCI
    • Performed vendor selection for Allocation & Replenishment (A&R)
    • Delivered a Critical Path including clear RACI, MDM and change management
  • Nobody’s Child, London Head of Buying
    • Re-established and led the buying function to deliver sustainable womenswear collections D2C and wholesale, achieving Drapers Young Fashion Brand of the Year 2019. Managed partnerships e.g. Next and sale of the business to M&S
  • H&M Group: COS, London & H&M, Stockholm Multi-channel Buyer
    • Managing and delivering profitable collections across menswear and womenswear from concept to customer both in Product Development and Selection. Experience working for one of the world’s largest clothing retailers with annual revenues around $22bn and with my biggest budget of £100M with over 200 options/season.


  • Buying
  • Sourcing & Supply Chain
  • Product Development
  • Range (Own-brand) & Collection (Multi-brand) Planning


  • Product Lifecycle management (PLM)
  • Strategy & Transformation
  • Negotiation
  • Sales Leads 
  • Critical Path Management
  • Retail Consultant


  • Ted Baker
  • ASOS
  • Reiss
  • Hunkemoller

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