Established Executive Level Merchandise Planning & Allocation Professional

Brian Greene is a Partner with Columbus Consulting. Prior to joining Columbus, Brian held executive-level roles throughout his 25+ year career in retail and e-commerce, specializing in Merchandising and Planning, Allocation, and Assortment Planning. He has experience with multiple retailers in leading and advising on the system design and implementation, end-to-end process optimization, and organization design.  He has depth of knowledge of the department and specialty store segments, private and national brand business models, and apparel and home product categories.


  • Target Corporation – VP, Apparel & Accessories
    • Lead the Merchandise Planning team for all categories within apparel and accessories for both Stores and Ecommerce channels.
  • J.C. Penney Company – SVP, Planning & Allocation
    • Held numerous leadership roles in Divisional and Corporate Planning and Allocation.  Advanced to the Head of Planning and Allocation for the company and joining the JCPenney Leadership Team. 
  • Peloton – Business Lead/SME
    • Conducted a current state assessment and developed a future state roadmap for the Merchandising process, technology and organizational design.
  • Tailored Brands – Executive Client Lead
  • Conducted an assessment of the end-to-end, sourcing processes and import transaction processes
    • Evaluated the technology roadmap and PLM system in detail.  Provided detailed process mapping and technology recommendations. 
  • Wayfair – Business Lead/SME
    • Conducted an assessment of their allocation and replenishment capabilities, provided detailed requirements and a future state process design to support the business strategy.


  • Omni Channel Merchandise Planning
  • Allocation & Replenishment
  • Assortment Planning
  • Product Lifecycle Management


  • Executive Leadership and Strategy
  • Business Process and Organizational Design
  • IT Assessment & Roadmap
  • Retail Consultant


  • Peloton
  • Tailored Brands
  • Wayfair
  • Target Corporation
  • J.C. Penney Company
  • Walt Disney World

Connect with one of our experts