Experienced Allocation And Merchandising Professional

Brenda Fite is a Principal with Columbus having over 20 years in the retail industry, with a foundation built in merchandise planning, and then as a developer of retail software at Blue Yonder (formerly JDA Software). As the primary developer of the Blue Yonder Enterprise Planning Implementation Toolkit, and with a deep understanding of the Planning Environment Manager, she has a unique and thorough understanding of the implementation of these tools. In addition to the continued development and enhancement of the EP Toolkit, Brenda provided extensive documentation and training materials, conducted training seminars, and wrote and ran regression testing programs. Ms. Fite has provided her technical and functional expertise as a Developer and Support analyst to customers and consultants, often at critical times in implementation cycles. As a Senior Functional Support Analyst at Blue Yonder, Ms. Fite also became well-versed in Blue Yonder Allocation, as she helped to resolve customer issues through analysis, research, and problem-solving.


  • Ulta – Merchandise Planning Functional
    • Upgraded client to EP 2018.1.0 software, providing testing for existing Automation processes and implementing new processes to take advantage of new EP functionality. Converted batch processing to use EP Batch functionality
  • Dollar General – Merchandise Planning Functional
    • Upgraded client to EP 2018.1.0 on Blue Yonder (JDA) Cloud environment. Upgraded implementation within PEM. Developed new user functionality for EP Toolkit, implemented Attribute Planning and Key Item Planning. Contributed to development of end-to-end batch processing
  • Smart and Final – Merchandise Planning Functional
    • New installation and configuration of EP 2017.1.0 software as Stand-Alone implementation for grocery retailer
  • DSW – Merchandise Planning Functional
    • Implemented new functionality in EP 2016.1.0 environment. Converted and upgraded Automation code to use improved functionality where appropriate


  • Merchandising and MP&A
  • Software Development and Support


  • Planning
  • Allocation
  • Documentation
  • Technical
  • System Design
  • Retail Consultant


  • DSW
  • J Crew
  • Smart and Final
  • Dollar General
  • Ulta
  • Best Buy
  • American Eagle Outfitters
  • Hot Topic

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