Alan Reyes

Seasoned Retail Merchandising Executive

Alan has 25+ years of industry experience building and leading Buying & Planning organizations for a wide variety of retail formats, including specialty, department store, fast fashion, travel/resort, airport, museum, catalog, and E-commerce. His product categories span apparel & accessories, hardgoods, tech, beauty, food & beverage, spirits & tobacco. He has improved corporate performance through strategic buying, planning, execution, and analysis. Alan has also led multiple merchandising and planning system implementations. 

Experience

• WHSmith North America – VP Planning & Allocation
  •  7 years as VP of Planning & Allocation for the fastest growing airport/resort retailer with 80+ brands and 300+ stores.  Coordinated merger with 120+ InMotion electronics stores.  Spearheaded company wide multipronged inventory reduction initiative.  Implemented dynamic sales forecasting, replenishment, and vendor ordering system for 700,000+ skus.  Launched several new retail systems, including MFP, forecasting, allocation & replenishment.
• Shasa – VP Planning & Business Intelligence
  •  VP of Planning & Business Intelligence for the leading fast fashion retail chain in Latin America.  Restructured an international buying and planning team and instituted standard business processes, including new MFP, allocation & replenishment, and far east sourcing.
• Styles For Less – Head of Planning & Allocation
  •  Head of Planning & Allocation for junior/women’s retailer with 150+ stores & E-commerce.  Implemented new ERP, including merchandising, planning, allocation, and analytics.
• Babystyle – Head of Planning & Allocation
  • Head of Planning & Allocation for luxury baby and maternity E-commerce and brick & mortar retailer.
• Hot Topic, Lucky Brand, Guess Jeans, Saks Fifth Avenue
  •  Various leadership roles in Buying and Planning/Allocation.