Christmas Tree Shops
Founded in 1920 as a brick-and-mortar destination, Christmas Tree Shops was a New England/East Coast attraction. The 23 store-based, family-owned brand was acquired by Bed Bath & Beyond (BBBY) in 2003 and grew to 80 stores with over 5,700 employees in 20 states under their ownership. Fast-forward to new C-Suite leadership and a refocused strategy on a narrow portfolio, the brand was put on the market in 2020 and purchased by Pam and Marc Salkovitz as Handil Holdings.