PIXYLE + COLUMBUS CONSULTING PRODUCT DATA WEBINAR

In this webinar you will learn more about AI’s role in managing product data and the benefits of buying or building your own software solutions.

COMMON CHALLENGES WITH PRODUCT DATA

• Length of time it takes to get products on websites with accurate attributes-still mostly manual and time-consuming
• Product lifecycle timeline driving the need to assign attributes during development, elevating the likelihood of errors as products evolve
• Multi-channel and 3rd party distribution with disparate data sources causing inconsistency and broken customer experiences
• Lack of optimized SEO and new Generative Engine Optimization attribute assignments

CONSIDERATIONS WHEN DECIDING WHETHER TO BUILD OR BUY PRODUCT DATA
SOLUTIONS

• Building solutions in-house requires clarity of goals to avoid over-complication
• Consider the upfront and hidden costs of building solutions with talent needs and maintenance/upgrades
• Need to develop a consistent process cross-functionally with governance
• Include internal systems/software build as part of the vendor selection process for proper evaluation
• Note that buying solutions comes with shared/community learnings, roadmap plan and automatic updates for best-in- class offerings