Stephanie Worley

Innovative Product Strategist, Transformational Change Leader and Integration Specialist

Stephanie Worley has over 15 years of experience across multiple omni-channel specialty retailers.  She has extensive knowledge in merchandising, product development and e-commerce as well as process optimization and change management. She has led teams through implementation in unified commerce solutions and is known for strong collaboration with stakeholders to define project goals, scope, and objectives.  Stephanie’s category experience includes apparel, accessories, footwear, and home. 

Experience

• Project Leadership
  • Project lead in a unified commerce implementation for a billion dollar specialty retailer. Utilized business acumen with project management skills to ensure a smooth and successful dropship platform launch. Developed a strategic plan for integrating drop-shipping into the existing business model while overseeing various functional aspects of the project.
  • Functional lead in evolving external vendor strategy which transformed the go-to-market process, increasing speed to market by 5 weeks. This diversified product development strategy resulted in significant IMU improvement.
• Strategy Development and Market Analysis
  • Developed a data-driven assortment strategy that resulted in SKU reduction and inventory optimization for the e-commerce channel.
  • Successfully relaunched the Girl’s Swim business. Performed extensive market research to re-strategize the assortment, which resulted in incremental sales. Developed an in-season testing strategy that led to increased sales comps for consecutive quarters.
  • Led an in depth channel analysis, partnering with cross-functional teams to re-strategize digital tactics, social media impressions and site navigation updates to optimize category performance. Results increased customer file and channel penetration.
• Change Management Leader
  • Served as the functional SME during the implementation of an assortment planning system-S5. Provided guidance through training sessions that allowed the team to maximize the functionality of the tool in order to meet business objectives.
  • Led cross-functional teams in merchandising and planning through multiple phases of organizational change including restructures and process updates. Implemented effective strategies that fostered team engagement and led to increased productivity with new directives.
• Analytics and Performance Management
  • Implemented a reporting tool that was instrumental in sku optimization, providing comprehensive insights and analytics. The tool enabled informed decisions that optimized sku productivity and boosted operational efficiency.