Roula Heleiwa

partner

Associate Partner

rheleiwa@columbusconsulting.com

About

Roula is transformational Associate Partner at Columbus Consulting and a multi-lingual, C-suite executive with a 20+ year career in developing and implementing strategic initiatives, advising leadership executives, and leading large complex process improvement and change management initiatives across retail, grocery, hospitality, and real estate finance industries. Expertise includes developing and leading strategic and tactical plans to improve efficiency and effectiveness across Finance, FP&A, Accounting, Store Operations, Risk and Compliance, and IT while influencing and collaborating across all functions of an organization.  Her expertise garnered working at Fortune 100 & 500 companies, PE funds/VCs, and start-ups has made her a trusted and highly respected leader to drive transformational change and operational effectiveness. 

Prior to joining Columbus, Roula held C-suite positions as CFO and COO at DFS (Louis Vuitton Moet Hennessy), WH Smith, Marshall Retail Group, InMotion, Good Food Holdings, the Ritz-Carlton Hotel Company, and Marriott International.

Signature Skill

Commercially minded executive with a unique ability to influence and foster collaborative relationships across all functions of an organization, drive buy-in and ownership of strategic initiatives and enhance profitability.

  • Executive alignment and buy-in –
  • Strategy & Transformation
  • Financial and operational acumen
  • End to end process design and implementation
  • Change Management, Influence, & Adoption
  • Leadership and Development
  • Culture & team dynamics

Expertise

  • CFO & COO
  • Corporate Strategy & Finance
  • Transformation & Process Improvement
  • Accounting Operations (GAAP & IFRS)
  • Real Estate Lease negotiations
  • Lease Accounting (ASC842 & IFRS16)
  • Audit, Compliance & Risk Management
  • IT Strategy and Roadmap

Companies Served

  • Good Food Holdings
  • RG Barry, Inc.
  • Visionworks
  • WH Smith, Inc.
  • Marshall Retail Group
  • InMotion
  • DFS (an LVMH company)

Industry, Category

  • General Retail
  • Grocery
  • Travel Retail
  • Ready to Wear
  • Leather
  • Watches & Jewelry
  • Beauty
  • Destinations
  • General Merchandise

Solution Proficiencies

  • Oracle Fusion & EPM
  • Netsuite ERP & NSPB
  • SAP
  • Great Plains
  • Microsoft
  • Dynamics 365
  • Workday
  • Sage
  • Aptos
  • O9
  • Salesforce
  • Storeforce
  • Ceridian
  • ADP
  • HRIS
  • Concur

Consulting Service

  • Strategic partnership & leadership
  • Profit and Market Share Growth
  • Financial Planning & Modeling
  • Mergers & Acquisition
  • Store Operations
  • Store Development
  • ERP Requirements, Design & Implementation
  • Center of Excellence Lead

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