Erin is a strategic product leader and resourceful problem solver with expertise in retail strategy, merchandising, product development, and ecommerce transformation. She aligns merchandising strategies with business objectives, blending strategic vision with hands-on execution to drive growth, foster collaboration, and implement scalable solutions.
Before joining Columbus in 2022, Erin held leadership roles as CMO, and VP of Merchandising for national brands, including The Container Store and Buff City Soap. Her experience spans merchandising, assortment planning, e-commerce, and business analytics, where she has led initiatives enhancing profit and operational efficiency.
Erin also serves as the Advancement Board Chair for the University of North Texas, College of Merchandising, Hospitality, and Tourism.
“Aligning merchandising strategies with business objectives drives sustainable growth—I combine strategic vision with hands-on execution to create scalable, profitable solutions.”
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