Adriene White

consultant

Retail Consultant

awhite@columbusconsulting.com

About

Adriene is a seasoned, strategic, and collaborative DTC leader with deep expertise in Merchandise Planning, Allocation, and Replenishment. She is highly skilled in developing integrated merchandise financial plans, leading Open-to-Buy (OTB) processes, and delivering timely in-season forecast revisions. Adriene has successfully led merchandise planning and allocation system transitions, overseeing functional design and end-to-end process development.

Before joining Columbus, Adriene held leadership roles at prominent national and international brands, including Vans, PacSun, and The Walt Disney Company. 

Adriene is also a Certified Problem and Change Manager (CPCM), accredited by the Global Association for Quality Management.

Signature Skill

“I am highly effective at delivering results through data-driven insights, innovative thinking, operational efficiency, and strong cross-functional collaboration.”

  • Process Optimization & Efficiency
  • Data-Driven Decision Making
  • Business Strategy Development
  • Organizational Transformation
  • Continuous improvement mindset

Expertise

  • Merchandise Financial Planning
  • Item Planning
  • Allocation Forecasting & Replenishment
  • Size Optimization
  • Location Cluster Optimization
  • Sales & Margin Management
  • Product/Category Strategy

Companies Served

  • Vans
  • Pac Sun
  • Factory2-U Stores
  • The Walt Disney Company/Disneyland

Industry, Category

  • Omni Channel Retail
  • Entertainment
  • Apparel and Accessories
  • Footwear
  • Hardgoods

Solution Proficiencies

  • Blue Yonder
  • SAP S/4HANA
  • SAP Business Objects
  • Island Pacific
  • Workday

Consulting Service

  • Solution Selections
  • Solution Delivery / Implementations
  • Business Assessment & Strategy
  • Business Process Design
  • Change Management

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