Strategic Product Leader and Resourceful Problem Solver

Erin is an innovative, results-driven 25+ year retail veteran with experience across industries, channels and corporate structures. She in an expert in retail strategy, product development, merchandising and omni-channel tactics that drive sales, profitability and a memorable customer experiences. Erin is a resourceful problem solver and brand advocate with proven success in long-term, complex project management, product development, patent strategy, global supply chain management, negotiation, digital transformation and e-commerce strategy, price positioning and customer experience. Category experience includes home, fine jewelry, accessories, personal care and beauty.

Experience

  • Nike – Consultant – Program Manager and Retail SME
    • Led engagement to discover downstream impacts of revenue recognition changes as a result of ERP implementation.
    • Advised deployment teams of Nike Direct business impacts of the cutover and implementation
  • Buff City Soap – Chief Merchandising and Digital Officer
    • Developed and implemented product, pricing, and e-commerce strategy for high-growth franchise retail concept
    • Responsible for digital transformation; inclusive of overall ecommerce strategy, site design, merchandising and fulfillment
    • Drove change management of transition to centralized merchandising strategy; developed assortment and pricing approach grounded in data analytics and customer insights; Developed multi-faceted strategy to maximize revenue and profitability
    • Created holistic visual merchandising strategy and planogram implementation
    • Developed Planning role capabilities with standardized reporting suite and forecasting
  • The Container Store – VP of Merchandising
    • Owned P&L for proprietary Custom Closet global product offering inclusive of supply chain management, patent strategy and in-home services
    • Developed multiple flagship, exclusive, and patented product lines from concept to launch; vertically integrated supply and private label products
    • Project lead for COGS reduction project; led in partnership with Boston Consulting Group
    • Business Owner for exclusive Design Tool concept to launch to create organization solutions for end-users; used Agile and Pivotal; extensive end-user testing and execution plan

Specialization

  • Merchandising & MP&A
  • Product Lifecycle Management
  • Ecommerce
  • Product Development
  • Sourcing & Supply Chain

Expertise

  • Executive Leadership
  • Change Management
  • Strategy & Transformation
  • Business Analysis
  • Project Management

Companies

  • The Container Store
  • Buff City Soap
  • JCPenney
  • Zale Corporation
  • Nike
  • Bombardier Recreational Products (BRP)
  • Tire Discounters

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