By Charlotte Kula-Przezwanski in collaboration with Mi9 Retail
June 2019
The soul of a retailer lies in its stores. It can be seen and felt. It is what makes the brand an exciting place with a distinctive atmosphere. The eyes to the soul are the store windows – or the retailer’s website. The retailer’s heart is the buying and planning division, which pumps merchandise through the system and into stores or orders from many channels.