Strategic Executive, Results driven and Collaborative Advisor
Laura has 30+ years in the retail omni channel world of women’s apparel. Laura has extensive experience in merchandise planning, inventory optimization, distribution and call center operations, supply chain and logistics. Laura drives profitable results by creating an environment that holds individuals and teams accountable. She is a very strong collaborator and understands there are many ways to solve a problem. She enjoys mentoring her peers and partners to drive personal success. Laura has collaborated on many business process changes and system implementations as the executive sponsor. Laura has a strong love for the customer and the overall brand experience.
Soft Surroundings-CEO, COO
Operationally drove a $250M women’s omni channel brand from initial launch of a direct mail catalog to website and retail store fleet. Built amazing teams that collaborated on the brand experience and customer journey. Implemented systems to improve planning, inventory optimization, PLC calendar, PLM item creation, allocation, OTB, BI platform, call center and distribution enhancements. Managed successfully through many challenges and opportunities. Opened 80 stores. Responsible for accountability and ownership of goals and metrics. Strategic partner. Developed a strong leadership team that redefined the brand and customer while aligning the company on goals and metrics. Reported directly to PE ownership.
Home Decorators – VP Inventory Planning
Managed all aspects of inventory from planning, procurement, distribution and supply chain. Implemented forecasting software, drop ship business processes, launched retail stores. Delivered results that drove the company to profitability. Strong leadership team partner
Knights LTD VP Inventory Planning, GMM
Product merchant for 3 fashion catalogs. Strong development, design and private label responsibility. Developed product with key factories both onshore and offshore. Delivered sales and margin goals each year. Eventually managed a team of 12 merchants and planners to drive a strong brand following through a direct mail catalog.