Strategic Retail Professional

Bill Crayton is an experienced Retail leader. As a Principal and former Partner with Columbus Consulting, he brings extensive understanding of business process, organizational design, prototyping, and merchandising functions. Bill contributes creative approaches to leveraging existing processes & systems. With cross-functional industry background spanning various Merchandising roles, Retail Operations, and Merchandise Systems, Bill is a knowledgeable Merchant-minded professional with the ability to work with all levels within an organization. 


  • Lifeway Christian Stores – Chief Merchant
    • Executive Leader of Merchandising, Merchandise Planning, Allocation & Replenishment. Executive sponsor for new Merchandising system selections: RELEX and MS 365
  • Vera Bradley and Soft Surroundings
    • Provided Interim Leadership roles supporting Planning, Allocation & Replenishment, Store Planning. Supported selection process and transition to JDA Allocation system
  • Cracker Barrel Old Country Store – Company Officer and VP
    • Responsible for Merchandise Planning, Allocation and Replenishment. Executive Lead for retail system initiatives touching inventory management and replenishment enhancements, Merchandise Planning, Supply Chain and Allocation systems, standardized reporting, and POS enhancements. Developed space planning process called FLO (Floor Location Optimization)
  • Payless ShoeSource – Director
    • Provided Leadership across Merchandise Planning, Allocation, Assortment Planning, Size Management, Merchandise Systems Development, and Retail Operations


  • Merchandise Planning
  • Allocation & Replenishment
  • Assortment Planning
  • Analysis & Reporting
  • Size Management


  • Interim Leadership
  • Business Process
  • Strategy
  • Organization
  • Retail Consultant


  • J.Crew
  • Talbots
  • Dollar General
  • Soft Surroundings
  • Cabela’s
  • Tory Burch
  • Vera Bradley
  • Abercrombie & Fitch

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