Soft Surroundings Selects Columbus Consulting International To Lead Allocation and Merchandise Planning Implementations

Columbus Consulting will help Soft Surroundings execute solutions and processes needed for growing omni-channel business

COLUMBUS, OHIO – March 08, 2017 – Columbus Consulting International, a leading industry consultancy specializing in retail business processes and systems, announced today that Soft Surroundings, a leading multi-channel marketer and aspirational lifestyle brand offering unique solutions to today’s active woman, has selected Columbus Consulting to lead the business process, design and implementation of the brand’s new allocation and merchandise planning solutions.

Founded in 1999 as a catalog-based retailer in St. Louis, Soft Surroundings opened their first retail store in 2005 and launched their eCommerce site in 1999. Today, the retailer has 43 stores across the U.S. and plans to open more locations throughout 2017. With their increasing omni-channel presence Soft Surroundings needed to update their allocation and merchandise planning solutions to meet their growing demand and new business needs.

After selecting a solution provider for their new allocation and merchandise planning solutions, Soft Surroundings selected Columbus Consulting to complete the business process, design and implementation. The allocation portion is projected to be completed by the second half of 2017 and the merchandise planning portion will be completed in late 2017.

“We selected Columbus Consulting based on their outstanding track record and the incredible value that they provide,” said Josh Rosenfeld, Director of Planning, Allocation and Procurement, Soft Surroundings. “Unlike other consulting companies, every consultant we engage with has the experience and expertise we need to make these projects successful.”

For more information about Columbus Consulting, please visit

About Soft Surroundings
Headquartered in St. Louis, MO, Soft Surroundings is a lifestyle brand and retailer of women’s apparel, home, and beauty products. Releasing its first catalog in 1999, Soft Surroundings has been dedicated to making women look and feel their best ever since. Having experienced record growth in its online and catalog channels, Soft Surroundings opened its first retail location in St. Louis, MO in 2005. With current retail locations from coast to coast and many more on the horizon, Soft Surroundings is continuing to expand its retail division nationally to meet the needs of its many devoted customers. Visit Soft Surroundings online at

About Columbus Consulting International

Founded in 2001, Columbus Consulting comprises a team of highly experienced specialists in retail systems and processes. We combine pragmatism, innovation and years of experience to deliver services ranging from strategic insight to tactical project delivery. Our experience stems from holding executive responsibility in retail, and from successfully managing some of the most challenging projects in the industry. To learn more, visit

Media Contact
Adrienne Newcomb
Ketner Group PR + Marketing (for Columbus Consulting)